Tan Sri Dr. Tony Fernandes has a personal credo - "Believe the unbelievable. Dream the impossible. Never take no for an answer". A successful entrepreneur must has the courage to bear all the risk. Parents should not pre-program their their children, nor protect them, he says, and finds that Malaysians are risk-averse. To know whether you will succeed he believes one has to try. “Only the best will survive in an unprotected world – that’s what entrepreneurship is all about”.
- Dream big. Tony’s childhood dreams included running an airline, owning an English football club and a owning Formula One racing team. He attributes being able to achieve all three goals to dreaming big and having the courage follow his dream.
- Encourage your people to pursue their passions. AirAsia works hard to create an environment where people can learn, grow and do what turns them on. Being encouraged to pursue their passions is is one of the reasons Allstars love their jobs at AirAsia.
- Break down hierarchy. Encourage people to speak up and get “every brain in the game” by relaxing formality and breaking down walls (literally — AirAsia executives sit with other Allstars in an open floor plan).
- Hire the right people. Look for “hunger in their eyes and passion in their hearts.”
- Be clear about your mission. AirAsia’s mission “Now Everyone Can Fly” animates the Allstars. They know that AirAsia’s low fares make it possible to bring families together, improve businesses and enable people to explore and have new adventures.
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